CIRCULATION HISTORY

(P0INT OF VIEW OPENED FOR BUSINESS ON JANUARY 1, 2003 AND CIRCULATED ITS FIRST ISSUE ON MARCH 1, 2003)

 

2003

FIRST YEAR PLAN:

Point of View opened for the first year as a quarterly newspaper with a plan to distribute 22,500 including 5,000 copies for each of the first three quarters and 7,500 copies for the final quarter. 

 

FIRST YEAR ACTUAL: Point of View met its first year plan.

 

2004

SECOND YEAR PLAN: As originally planned Point of View became a bi-monthly newspaper in its second year, in which the plan was to circulate 45,000 copies for the year at 7,500 for each of the 6 months. 

 

SECOND YEAR ACTUAL: Point of View came close to its goal of 45,000.  Based upon take back numbers, the decision was made to cut back circulation to 6000 a month and gradually increase to 10,000 in the last month, which was accomplished.  Our actual total circulation for the year was approximately 43,000.

 

2005 (To Date)

THIRD YEAR PLAN: As originally planned, Point of View became a monthly newspaper in its third year.  The circulation plan for the third year of our five year plan was to maintain circulation at 10,000 a month for the twelve months for a total annual distribution of 120,000.

 

THIRD YEAR ACTUAL: Point of View revised its circulation goals down for the third year based upon our experiences in the first two.  We planned to circulate 10,000 a month but reduced that number to 7,500 a month and plan to gradually increase it to about 8,500 by the end of the year.  We estimate that our annual circulation will be approximately 96,000.