FUTURE PLANS:

2006-2007

THE PLAN:

Point of View has every reason to believe that it will be right on target with its original five year plan by the end of the fifth year. The original plan is to remain a monthly and to distribute 10,000 copies a month in the 2006 and 15,000 a month in the 2007 for an annual circulation of 120,000 and 180,000 respectively.

THE STRATEGY:

We have made some empirical observations that will help us plan adjustments that will allow us to meet our future goals. First, we have observed that the demand for our newspaper is expanding as evidenced by the contacts from many first-time readers and by the number of people who tell us that they could not locate a copy even though we have more than 200 distribution sites. We have been able to determine from the comments that we need more distribution sites and that we can expand the geographical area of distribution. Accordingly, we have specific plans to expand that you will hear about in detail in one of our future publications.

PROJECTIONS:

By the end of the original five year plan we will double our distribution sites, expand our Hartford sites dramatically and move into one other major geographical area which will give POV the opportunity to meet our circulation plans.