An African-American Point of View (Point of View) is a free newsmagazine by and for the African-American community and for other readers who are interested in news from the African-American community. Point of View, which is owned by attorneys Frederick and Marjorie Hurst, was started in March, 2003 as a quarterly, progressed in its second year to every other month and in its third year to a monthly.
Now, in our eleventh year of operation, we are working toward making Point of View a twice-monthly newsmagzine. Toward that end, in addition to our regular monthly edition, Point of View produces four topical specials: Health, Diversity Matters, Supporting The Community and Education. As a result of the specials, our average monthly circulation rose to 22,000 with a readership of approximately 55,000. Point of View is distributed to over 600 locations, within Greater Springfield and the Greater Hartford, New Haven and Bridgeport communities. We expect our circulation to increase by 4,000 to an average monthly circulation of 26,000 in 2014.
Point of View is an ideal publication for advertisers who want direct access to the African-American consumer markets in the four above-listed distribution areas. It is solidly entrenched in the Greater Springfield area and we invite advertisers to grow with us into the Greater Hartford, New Haven and Bridgeport markets. We have studied similar publications in each of these markets and can say with confidence that no other equivalent publication approaches the signature quality that Point of View offers, a fact that is echoed in the responses of our readers and the loyalty of our advertisers.